Technology as the protagonist in Black Friday

Black Friday is one of the most anticipated commercial events of the year. Millions of users around the world wait for this day to do their shopping. Technological products are the most requested in an event where we can take risks if we make our purchases online.

We are already in the final stretch of the year and a date marked by many consumers is approaching. Specifically, technology on Black Friday sets the tone.

Black Friday is the day with more offers of the year thus becoming the most successful commercial event in the world. It should be said that this year falls with three weeks left until Christmas, so it is expected that in 2019 it will surpass all records in sales compared to past editions.

In Spain, Black Friday began to take place in 2012 and since then it has been in constant growth causing them to get involved in the campaign from large stores to small and medium enterprises.

But the biggest triumph is thanks to online sales. According to estimated data, in 2018 there was a total of 1,560 million euros in purchases through the Internet in this event. But what will be the sector that makes the most sales on Black Friday? The answer is in technology.

The star of the event
It is obvious to say that technology is part of our lives and that many users want to be updated at all times. The technological products during Black Friday become the main course of the event.

In 2018, 48% of Spaniards took advantage of Black Friday to acquire a technological product such as smartphones, computers, televisions and video games among others.

This year the purchase intention of a technological product rises 56%, which would mean an increase compared to purchases in this sector last year. 19% of respondents say they plan to buy a mobile phone so it becomes the flagship product of Black Friday.

Another flagship product for this year are voice assistants such as Aura, the artificial intelligence of Telefónica. This assistant is currently in thousands of homes thus creating an ecosystem based on smart connectivity to show new experiences to users.

To take risks
As we mentioned before, Black Friday is a success for online sales but many customers may run the risk of being victims of cyberstaffs.

There are a number of measures to prevent us from being victims of fraud during this event. To start, when creating a user in an online store it is advisable to use a strong password and not repeat it on different pages.

Cyber criminals often create fake websites that look a lot like official websites. They offer fake products and you can run the risk of infecting your device with malware.

For this reason it is very important to check if the page is official, it is preferable to search the web in our browser to pay attention to the links that advertise special offers.

Finally, scammers also use other techniques such as smishing that involves the impersonation of a legitimate website through SMS in order to get personal and bank data from customers.

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